So technically the iPhone 4S is a new device and could have been named iPhone 5 if there would have been a new case design. It’s got a new CPU, new camera, new antennas and new software.
I guess nobody would have complaint that it only feels like an refurbished iPhone 4.
So why seems everybody disappointed with the iPhone 4S then? I guess because Apple forgot about an important feature – the distinguishness of their products. People want to show off that they have the latest and greatest gadget, that they can afford the new iPhone although their other iPhone is just half a year old.
All this glamour can’t be achieved with the new iPhone 4S because nobody will easily recognize it from it’s predecessor.
Poor hipsters and early adopters. This time there is only little reward for staying in line in front of the Apple Store half the night. They’ll only get a new device in the old case that nobody will recognize.